Meet Your

Sensitive Skin Saviors.

First-of-its-kind sensitive skincare

Free from the ingredients that cause 99%+ of skin irritation & sensitivity

CREATED BY ECZEMA & SENSITIVITY EXPERT MARTIN SMITH, MD

7 products
Clean Start Facial Cleanser

Washes away dirt & impurities while preserving essential moisture.

$17.95
Blank Slate Micellar Water

Combines rinse-free cleansing, make-up removal & toning.

$17.95
Moisture Boost Face & Body Cream

Provides deeply nourishing, long-lasting hydration.

$24.95
Lightweight Hydrate Face & Body Lotion

Delivers fast-absorbing, instantly soothing moisture.

$24.95
Deluxe Travel Kit

Ensures that wherever you go, good skin will follow.

$15.95
Eco-Friendly Cleansing Pads

Ditch single-use cleansing cloths for a soft, reusable alternative.

$9.95
Untoxicated Gift Card

Give the gift of happy, healthy skin - instantly.

$15.00

Ingredients that won't freak out your skin...or your doctor.

We were created by Martin Smith, MD, an eczema & skin sensitivity expert, only using a limited number of ingredients that have been clinically proven to calm, soothe and repair even the most irritated & reactive skin. The result: Award-winning sensitive skincare containing what your skin needs - without all of the unwanted extras.

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We Keep

Only a limited number of science-backed ingredients (14 in total) that have been clinically proven to calm and repair even the most inflamed & sensitive skin - including a tri-ceramide complex, hyaluronic acid, glycerin, glycolipids & arginine.

We Ban

The top 128 contact allergens found in personal care products today, the 1584 ingredients banned & restricted by the EU (above US standards), the 100 chemicals banned under the "Proposition 65" law - and we will NEVER use any animal-derived ingredients.

Our Risk Free Guarantee

If your skin isn’t satisfied within 30 days of purchase, send it back and we’ll refund you. No-BS. It’s as simple as that.

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