Dr. Martin Smith, MD — founder of Untoxicated

About Untoxicated

Created Because “Sensitive” Wasn't Sensitive Enough.

“My patients would often ask me for skincare options that wouldn't make their sensitive skin, eczema & dermatitis worse — but there were no options that I could consistently recommend. So I created Untoxicated: the first skincare without the allergens & toxins that trigger 99%+ of skin irritation and sensitivity.”

Martin Smith, MD

Double Board-Certified Allergist & Immunologist

After two decades of treating contact dermatitis, eczema and cosmetic allergy, Dr. Smith mapped the 128 most common cosmetic triggers his patients kept reacting to — then built formulas without a single one. What remains is skincare an allergist can finally recommend without a caveat.

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Beauty Awards Elite 2024 Winner Beauty Awards Top Picks 2025 Allergist Derm Approved Formulated SkinSafe Awarded Best for Sensitive Skin Women's Health Beauty Awards 2024 Winner

MD Created

Every formula designed and signed off by a practicing allergist & immunologist.

Clinically Tested

Tested on highly reactive, eczema- and allergy-prone skin — never on animals.

Vegan & Cruelty Free

Strict protection for your barrier, and zero compromise anywhere else.

The allergist behind every formula

Dr. Martin Smith is a double board-certified allergist and immunologist who has spent over twenty years treating contact dermatitis, eczema and cosmetic allergy. Untoxicated began in his clinic — not in a marketing meeting.

Our clinical standards

Every Untoxicated formula is clinically tested on highly reactive, eczema- and allergy-prone skin, screened against 128+ documented cosmetic triggers, and accepted by the National Eczema Association. We are vegan, cruelty free, and independently verified by SkinSafe.

Why allergen-free skincare matters

Over 99% of cosmetic skin irritation traces back to a known, avoidable list of allergens and toxins. Our mission is simple: skincare that an allergist can recommend without a caveat.