Your sensitive skin
deserves better.

Free from the ingredients that trigger 99%+ of skin irritation & sensitivity

Created by eczema and sensitive skin expert Martin Smith, MD

First-of-its-kind sensitive skincare

We were born from our own struggles with sensitivity, and our inability to find adequate skincare solutions that would help - not hurt - our skin.

We were surprised to learn that today’s leading “dermatologist recommended” brands - which claim to be great for sensitivity - still contain clinically-proven skin irritants that aren’t suitable for many of us with eczema, dermatitis, psoriasis, rosacea, acne or other forms of irritation & inflammation. Making matters worse: This has been obfuscated by heavy expert endorsement and big-budget marketing -- leading to more skin sensitivity and less trust in the industry over time.

So, we’re a tiny brand with a mighty ambition to change this: To create first-of-its-kind, science-backed skincare that delivers on its promises, supported by no-BS expert guidance that makes achieving elevated skin health not just an aspiration - but an accessible reality.

Meet Our Founders

As an Allergist at the Cleveland Clinic, I experienced the epidemic of sensitive skin firsthand. Ironically, the very products that promised to help my patients often made their conditions worse.

What’s more: With the average female exposing her body to over 500 chemicals every single day, it’s unfortunately a problem that’s here to stay.

My patients would repeatedly ask me why no single brand was free from the ingredients known to exacerbate their skin issues. I had no answer. So I created Untoxicated: First-of-its-kind skincare eliminating the irritants and allergens that wreak havoc on skin.

Martin Smith MD - Double Board Certified Allergist & Immunologist

Despite leading some of the world’s largest beauty & wellness brands, it wasn’t until I developed my own skin issues that I woke up to the magnitude of the problem today:

How many of us have reactive skin, how loosely regulated the market really is - and how even gold standard, “dermatologist recommended” products often contain several ingredients proven to exacerbate sensitivity & irritation.

So, I felt compelled to act. To help raise the bar for sensitive skin, and to redefine what an affordable clinical brand can help people achieve.

Annie Stansik - Co-Founder, Untoxicated Skincare