Built against a broken standard.
Most skincare brands approach formulation from a performance-first perspective, focusing on texture, scent, and shelf life, then checking them against a basic safety list. Because U.S. regulations ban only 11 cosmetic ingredients compared to nearly 1,600 banned by the European Union, standard "sensitive skin" products are legally permitted to contain hundreds of documented allergens and irritants. We chose a different path.
(Dr. Martin Smith MD) Allergist & Immunologist
Dr. Martin Smith is a practicing allergist who witnessed the epidemic of chronic contact dermatitis firsthand during his time at the prestigious Cleveland Clinic. Frustrated by the realization that "hypoallergenic" products often contained the exact irritants triggering his patients' flare-ups, he founded Untoxicated to fill a critical medical gap.
By creating the first skincare system engineered to eliminate over 99% of documented cosmetic allergens, he replaced standard industry marketing with a rigorous, medical-grade standard for hyper-reactive skin.