About Us

Free from the ingredients that trigger 99%+ of skin irritation & sensitivity CREATED BY ECZEMA AND SENSITIVE SKIN EXPERT MARTIN SMITH, MD First-of-its-kind sensitive skincare

We were born from our own struggles with sensitivity, and our inability to find adequate skincare solutions that would help - not hurt - our skin.

We were surprised to learn that today’s leading “dermatologist recommended” brands - which claim to be great for sensitivity - still contain clinically-proven skin irritants that aren’t suitable for many of us with eczema, dermatitis or other forms of irritation & inflammation.

We’re on a mission to change this: To create first-of-its-kind, science-backed skincare that delivers on its promises, supported by no-BS expert guidance that makes achieving elevated skin health not just an aspiration - but an accessible reality.

Meet Our Leadership Team

Martin Smith, MD

Double Board-Certified Allergist and Immunologist & Untoxicated Co-Founder

As an Allergist at the Cleveland Clinic, I experienced the epidemic of sensitive skin firsthand. Ironically, the very products that promised to help my patients often made their conditions worse. Patients kept asking why no brand avoided these known irritants - and I had no answer - so I created Untoxicated: the first skincare eliminating 99%+ of the allergens that wreak havoc on skin.

Annie Meyer

Former Beauty Executive & Untoxicated Co-Founder

Despite leading global beauty brands, it took my own skin issues to open my eyes to the bigger problem today: how common reactivity skin is, how many “dermatologist recommended” products are exacerbating the problem and how loosely regulated the industry remains. So, I felt compelled to act: to raise the bar for sensitive skin and redefine what skincare should be.

Taylor Bullock, MD

Dermatologist & Untoxicated Chief Medical Officer

I spent years searching for effective, straightforward skincare—only to be let down by brands using known irritants and allergens that harm sensitive skin. Untoxicated is different: we’re setting a better standard for sensitive skin - because patients deserve skincare that they can trust.